Defining Global Marketing
Global marketing is a process that involves adjusting the market strategies of a business to account for conditions in other countries around the world. It is not just about selling a service or product on a global level, but about a complete process of promoting,...
The Advantages of a Good Customer Relationship Management Strategy
Customer relationship management (CRM) has been shown to improve customer retention within businesses by as much as 27%. Almost every business relies on its customers to make a profit and become successful, meaning customers are generally the most valuable...
The Concept of a Circular Economy
A circular economy is one in which natural systems are regenerated, waste and pollution are kept to a minimum and products and materials are designed specifically to be kept in use, rather than thrown away. This is in direct contradiction to the current industrial...