Packaging for a Circular Economy

Packaging for a Circular Economy

A circular economy is one which moves away from the traditional concept of making, using and disposing products and towards a more sustainable future, where products and packaging are designed to last, or to be recycled, reused or repaired. Minimising waste...
Strategic Planning for Business

Strategic Planning for Business

Strategic planning for business is used to formulate a framework for strengthening operations, setting priorities, focusing resources and energies, creating common goals and establishing agreements about the intended results. A strategic plan puts all of this...
Strategic Partnership Agreements

Strategic Partnership Agreements

Marcel Kooter is a highly experienced business leader who has formed many strategic partnerships throughout his career, working primarily in the oil and gas industry.   A strategic partnership agreement occurs when two or more businesses agree to work together on one...
Defining Global Marketing

Defining Global Marketing

Global marketing is a process that involves adjusting the market strategies of a business to account for conditions in other countries around the world. It is not just about selling a service or product on a global level, but about a complete process of promoting,...