Business Archives - Marcel Kooter

The Seven Elements to Create Sustainable Success in Business

Oct 15, 2019 | Business, Sustainable Solutions

Optimal performance and sustainable success are what every business strives to achieve. In this sense, sustainability refers to creating a business model and patterns of working that can be maintained throughout changing markets and business environments, rather than...

Strategic Partnership Agreements

Oct 15, 2019 | Business

Marcel Kooter is a highly experienced business leader who has formed many strategic partnerships throughout his career, working primarily in the oil and gas industry. A strategic partnership agreement occurs when two or more businesses agree to work together on one...

Defining Global Marketing

Sep 2, 2019 | Business

Global marketing is a process that involves adjusting the market strategies of a business to account for conditions in other countries around the world. It is not just about selling a service or product on a global level, but about a complete process of promoting,...

The Advantages of a Good Customer Relationship Management Strategy

Sep 2, 2019 | Business

Customer relationship management (CRM) has been shown to improve customer retention within businesses by as much as 27%. Almost every business relies on its customers to make a profit and become successful, meaning customers are generally the most valuable...