Marcel Kooter is a highly experienced business leader who has formed many strategic partnerships throughout his career, working primarily in the oil and gas industry. A strategic partnership agreement occurs when two or more businesses agree to work together on one...
Global marketing is a process that involves adjusting the market strategies of a business to account for conditions in other countries around the world. It is not just about selling a service or product on a global level, but about a complete process of promoting,...
Customer relationship management (CRM) has been shown to improve customer retention within businesses by as much as 27%. Almost every business relies on its customers to make a profit and become successful, meaning customers are generally the most valuable...
Academic data has long supported the theory that diversity amongst senior-level workforces promotes a healthy gender balance and ethnic variety which impacts on success and productivity. McKinsey & Co compiled statistics illustrating that average earnings are 5.6%...
One of the key measurements of success in business is growth. Businesses that are not growing and evolving are not likely to survive in the long term. As a company grows and evolves, there are necessary changes that will need to be implemented. Having an effective...
The Oil and Gas Authority (OGA) in the United Kingdom launched the 31st round of Offshore Licensing in 2018. Blocks of open acreage on the UK Continental Shelf were offered to oil and gas companies. There are now 1,766 blocks in total available in frontier areas. You...
